Less than half of all restaurant customers in the United States engage with loyalty programs at all. over the course of the year have engaged in the last three months, with this high engagement rate in turn enabling the brand to drive digital sales more effectively.Īdditionally, the quick-service restaurant (QSR) giant, which has almost 40,000 locations across more than 100 countries, noted that, noted in an accompanying release that, in the quarter, the number of active customers on its app across its top six markets totaled more than 43 million. Specifically, “about two thirds” of those who have been active in the U.S. By tailoring messages, our customers feel more connected to McDonald’s, ultimately driving engagement and increasing frequency.” “We are using this deeper understanding of our customers to create relevant content and offers through the channels they prefer. “Each reward a customer redeems and each preference of customer shares on our app helps power our personal touch,” CEO Chris Kempczinski said on the call. launch last year, digital customer frequency has been on the rise every quarter. ![]() 27), CFO Ian Borden noted that, following the MyMcDonald’s Rewards U.S. On a call discussing McDonald’s third-quarter 2022 financial results Thursday (Oct.
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